Mule Management Online Marketing Blog - Latest Comments

Re: Why the “S” Word Should Not be Feared by Small Business Owners?

Jude Ugwuegbulam — Fri, 27 Jul 2012 04:04:47 -0000

Ellie, you've nailed it! It essentially does boil down to a lack of confidence.

Patience is the keyword with many strategies. After all it's the framework in, which we execute the tactics to make it happen (or not).

Thanks for stopping by and leaving a comment...

Re: Why the “S” Word Should Not be Feared by Small Business Owners?

Ellie Hurst-Security — Fri, 27 Jul 2012 03:55:46 -0000

I think its a lack of confidence. I see some businesses for instance, move into Social Media, try it and lose confidence quickly and step away. Its a shame. Makes me wonder if there was a strategy in the first place, possibly not. Just an observation, not a critisism of businesses who feel its not for them.

Re: What a Small Business Owner Needs to Know About Google Search?

Jude Ugwuegbulam — Tue, 03 Jul 2012 13:29:58 -0000

Krisz, thanks for your comment.

You are absolutely correct...content is King, and will not be impacted from any of Google's future algorithm changes if it's fresh and customer focused.

Re: What a Small Business Owner Needs to Know About Google Search?

Krisz Rokk — Mon, 25 Jun 2012 16:30:19 -0000

Great video. I love the way Matt described the 'spider' concept.
My biggest take away is to continue posting unique and fresh content that is highly relevant to my target audience. To make sure I provide valuable and interesting topics that keep the audience alive :)

Re: Review: Mari Smith’s 10 Essential Facebook Money Making “Techie” Tips – Part 2

Jude Ugwuegbulam — Thu, 14 Jun 2012 17:24:16 -0000

Hi Krisz, I'm glad that you found the tips helpful.

Let me know how you get on...

Re: Review: Mari Smith’s 10 Essential Facebook Money Making “Techie” Tips – Part 2

Krisz Rokk — Mon, 04 Jun 2012 10:50:37 -0000

My biggest take away is definitely swaping the 'Like' app with a more lucrative app. I already did the necessary changes on my FB fanpage :) Thank you for the tips!

Re: Review: Mari Smith’s 10 Essential Facebook Money Making “Techie” Tips – Part 1

Jude Ugwuegbulam — Fri, 25 May 2012 07:25:27 -0000

Thanks for your kind comments Perry. You can watch the rerun of the full webinar. There is a link at the being of the post ;)

Yes, totally agree...Mari ROCKS! Incidentally, part 2 is out now - http://mulemanagement.com/f... Enjoy! Look forward to your comments on this post to :)

Re: Top Facebook Ad Questions

Jude Ugwuegbulam — Fri, 25 May 2012 07:03:26 -0000

Krisz, excellent question, and I can answer this one.

The main theme running through almost all the questions was to try something, and test the market. So, you'd need to ensure you select what you think is a great image, and test images and copy. Here's a little Facebook Ad checklist (credit goes to Myles Vives a top Internet Marketer http://www.youtube.com/watc... you might want to try in order to create and test your ads systematically:
1) Test benefit Vs. Features Vs. Brand orientated headlines
2) Test including root keyword in the ad headline or body
3) Test the use of different images (really important)
4) Test linking ads to your website Vs. Facebook page
5) Test different, strong call to actions (e.g. click here now to get discount holiday voucher)

I hope this helps.

Re: Small Business B2B Marketing: Is it Changing for the Worse?

Jude Ugwuegbulam — Fri, 25 May 2012 06:19:36 -0000

Well said Krisz and thanks for your comments.

Re: Small Business B2B Marketing: Is it Changing for the Worse?

Jude Ugwuegbulam — Fri, 25 May 2012 06:18:47 -0000

Thanks for your comment Pascale.

LOL! yes, the man in the chair does feel like a tough teacher. On reflection, he reminds me of a teacher I knew in my London Secondary (High) school :)

Our business is worth putting our efforts into. We have customers to serve who need our help.

Re: Review: Mari Smith’s 10 Essential Facebook Money Making “Techie” Tips – Part 1

Perry — Fri, 25 May 2012 05:24:32 -0000

This is a great first parter, I am gutted I missed the great webinar. Mari Smith indeed is a thought leader and what these first tips highlight are the importance of using Facebook the correct way and the type of content that should be used.

Looking forward to the next installments.

Perry

Re: Top Facebook Ad Questions

Krisz Rokk — Thu, 24 May 2012 15:48:05 -0000

It all comes down to mastering the fundamentals :)
Here's a question I would ask Facebook: What type of ads work best for a specific industry?
An ad for a bank might work different than an ad for a law company. I'd definitely be interested in that. Any chance of finding this out?

Re: Small Business: How to Connect with New Fans Using Facebook Ads?

Jude Ugwuegbulam — Tue, 22 May 2012 21:36:33 -0000

Hi Krisz, I'm glad you enjoyed the post.

You are so right. If you get the fundamentals rights. i.e. analyse the market, and competition, and identify your target market creating Facebook ad campaigns becomes a whole lot easier :)

Re: Small Business: How to Connect with New Fans Using Facebook Ads?

Krisz Rokk — Thu, 17 May 2012 15:22:29 -0000

I haven't run an ad on facebook so far. It's definitely something worth considering and testing as the results are astonishing. What I found very interesting when reading the 10 tips is the importance of knowing your target audience very well. It all comes down to mastering the basics of marketing - and knowing your target market is crucial.

I also like the idea of testing different campaigns. There is no such thing as the 'perfect' campaign. If the ad works great, if not drop it and try another strategy.

Jude, thanks for sharing these valuable insights from Hubspot's webinar!

Re: Small Business B2B Marketing: Is it Changing for the Worse?

Krisz Rokk — Thu, 17 May 2012 15:04:52 -0000

Same marketing fundamentals like in the old days. Nothing has changed when it comes to mastering the basics: Building brand awareness and credibility is priority no. 1 in business & marketing. Technologies have changed, markets and strategies have changed and certainly customer behavior has changed as well - but the fundamentals are the same.
Key message: stay focused on the fundamentals!

Re: Small Business B2B Marketing: Is it Changing for the Worse?

Pascale Blunier — Mon, 14 May 2012 11:54:43 -0000

Wow, how true this is it is still exactely the same like 50 years ago, looking at this man in his chair, let`s us rethink deeply what we really want and propose, feels like being at school with the most tough teacher in front of you taking your hardest exams, but isn`t our business worth putting all we have into it and really imagining this situation? I surely think so...

Re: What is Google Panda? And How does it Impact Your Small Business Website?

Krisz Rokk — Thu, 10 May 2012 16:11:41 -0000

WOW !!! Awesome blogpost! I learned so much by watching the video.
I wasn't hit by Panda but I heard from people on Forums who were hit quite badly. This again points out the importance of good SEO and providing high quality content on a consistent basis. Posting 'fresh' content twice a week is a fantastic tip!
Thanks Jude for sharing the video + infographic on the new Google Panda algorithm.

Re: Double the Turnover of Your Online Business?

Jude Ugwuegbulam — Fri, 04 May 2012 14:22:35 -0000

Thank you Krisz. I'm glad that the message and the potential for attaining the goal has been outlined clearly.

The fun part is finding creative ways of adding more value to your customers.

Re: Double the Turnover of Your Online Business?

Krisz Rokk — Thu, 03 May 2012 14:37:53 -0000

Great examples Jude! Reminds me of the KISS principle that always works and people really get the message (KISS = keep it short and simple).
It's doable but you have to know your numbers. As the saying goes: 'If you don't know where you stand, how do you know where you're going?".

Re: Double the Turnover of Your Online Business?

Jude Ugwuegbulam — Tue, 01 May 2012 12:23:13 -0000

Thanks for your comments Anja!

I'm so glad you loved this post too.
Let me know how you get on with doubling your business turnover.

Re: Double the Turnover of Your Online Business?

Anja Schaebe — Tue, 01 May 2012 11:26:16 -0000

YAAAY - great post. Thanks for these great steps. You make it sound so easy. The way you have proposed it, makes readers want to do it right away and it is not just an abstract theory.

Re: Double the Turnover of Your Online Business?

Jude Ugwuegbulam — Tue, 01 May 2012 09:57:22 -0000

I'm so glad that this article has made you see something differently Pascale :)

Incidentally, I love the Swiss saying, and my wish is for you, Molly and other readers of this post are able to apply and share this approach with their client's and friends.

Re: Double the Turnover of Your Online Business?

Jude Ugwuegbulam — Tue, 01 May 2012 09:52:54 -0000

Thank you Molly. I'm so glad you love the article.

It is so true. I almost fell into the trap of presenting this post in an abstract manner too. However, I remembered how I felt when I was first told about this approach and decided to show the workings out.

I'm so glad you picked up on the pricing. Raising prices is always a sticky point with much of my clients (small business owners) too. I often tell them don't compete on price (be the cheapest). Raise them - focus on providing your customers with exceptional value :)

Re: Double the Turnover of Your Online Business?

Molly Rider — Mon, 30 Apr 2012 18:07:04 -0000

Such a great article! When you lay out the numbers, having 100% growth doesn't feel as overwhelming as it does in the abstract. And, I like the point you make about raising prices. Often, business owners are scared to do it, but if customers like your stuff they will pay! :)

Re: Double the Turnover of Your Online Business?

Pascale Blunier — Mon, 30 Apr 2012 16:42:13 -0000

Wow, I have never thought of it that way, we have a saying in Switzerland "the calculation of the milkbook"shows you what there really and what could be.... thats what you are proposing here, in fact easy and so powerful, thanks for showing this to us...